The trend of Influence Marketing is increasing day by day, now partnering with Influencer has become the profession of every brand. Overall, Influencer Marketing has become a really successful marketing method. You earn more profit than the amount you spend working with an influencer. But how much you spend depends on the type of influencer.
Do you know that there are many types of influencers which brands use for their promotion? But what is the type of influencer, and how many types are there, and how to identify their type. How do you find out which influencer is right for your brand? Let us give you the answer to all these things in detail, this will help you to choose the right influencers person for you.
Who is an Influencer?
If you are a businessman then you must have heard the word Influencer. Influencer is the term used for individuals who influence multiple people on social media, or other platforms. Some take inspiration from and get influenced. An Influencer provides its followers with innovative and trusted brand information that can meet the needs of the audience. Influencer is done by merchants to promote their product, service or brand, which is called influencer marketing.
How many Types of Influencer
There are five types of Influencer:
Mega influencer.
Micro influencer.
Mid teyar influencer.
Micro Influencer.
Nano influencer.
Mega Influencer.
Mega influencers are those who have millions of followers on social media. These are big celebrities who come under mega influence due to their celebrity status. In this famous celebrities like dancer, singer, actor, actress, athlete etc. It is mainly active on social platforms, where almost a large number of viewers spend time.
A Mega Influencer has a low engagement rate as they are less engaged with their audience. Is.
Macro-influencer
These are influencers who have between 500,000 to 1 million followers on social media. It can also be an actor, actress, or any other celebrity. This influencer helps in making a brand popular very fast. Micro Influencer’s content is usually more professional. These influencers create attractive content to promote a brand. Hence this influence also comes under High Tree Influencer.
Mid-tier influencer.
Mid tier influencers are not really celebrities. But it is a huge force for a brand, it is highly trusted by its followers. They have between 50K and 500K followers on his social media. This gives the brand a new and bigger reach. These Influencers provide engagement rates higher than Mega and Micro Influencers. They have a very good relationship with the audience so they can be more effective for the brand.
Micro influencers.
Micro influencers are those who have far less followers than mega influencers. These influencers are very effective in terms of engagement and trust. This is because an efficient influencer maintains a good relationship with their audience, thereby attracting a greater number of viewers to the brand. These influencers take some effort to create content but they attract a huge number of audience to the brand.
Nano Influencer.
Nano Influencer is the smallest number of Influencers that give a minor identity to a brand. The engagement rate of this type of influencer is higher than other influencers because they are more engaged with the audience. This influencer is more effective than other influencers because it is associated with the audience. And it understands well the strengths and needs of the audience.
Conclusion.
So these were the types of Influencer, now you must have understood who are influencers, and how many types are there. Apart from this, you will also have come to know which influencers are more effective and which can provide the most benefit to your brand. Let us tell you which influencer you work with. The fees of that influencer increases based on the number of followers. Social Media Marketing is best tool for Branding.
